Why Everything on TikTok Is Beige Right Now

Kaeli Mae built up more than 13 million followers on TikTok with soothing videos of her organized life—from restocking her diabetes medication to filling out her ice drawer. The 22-year-old, real name Kaeli McEwen, is one of the stars of “aesthetic” TikTok—which prizes a clean, neat and very neutrally colored lifestyle.

But her latest viral video has left so…

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